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milchsack | 2018 | ZHdK
«milchsack» is a milk packaging that allows longer shelf life of organic raw milk. This is due to the tap (1), which prevents air and bacteria from being enclosed. In addition the packaging made of polyethylene foil saves packaging material, weight and space. This optimizes production, transport, storage and disposal in a practical, ecological and economical way.
The original shape of the Tetra Pack (2) and the milk bags (3) that were available in supermarkets until a few years ago were formal inspirations for the packaging. The graphic design of the «milchsack» playfully draws attention to the origin of the milk - the udder - and underlines the source and preciousness of the product.
Prototype: ultrasonically welded PU film
In collaboration with Moritz Gysi and Ava Toyloy
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